MFA, Savannah College of Art and Design.Course projects offer a range of challenges from a record company logo to an airline branding system, allowing you to build your personal style within constraints of realistic project briefs.Īndrew Shalat is an author, designer/illustrator, educator, and Mac expert who is a regular speaker at Macworld and has written several books on design for McGraw-Hill and Peachpit Press. Lessons cover such important concepts as corporate identity, image, branding, and repositioning, with reference to intriguing real-world case studies. How do you make a product stand out from the shelves? What makes the targeted consumer want to buy it? Students address these questions via course projects including champagne packaging, pizza box, perfume bottle, and mass versus prestige applications.īuild your portfolio by tackling professional logo and branding design projects. ![]() Open-ended projects provide maximum opportunity for portfolio development.Įxplore the exciting medium of packaging design by creating branded products for retail display. Students explore how to use esoteric composition and typography and color to create layout designs that attract attention and challenge the viewer. Take your layout skills to the next level by studying advanced concepts in page design. Course projects build skills in choosing papers and inks, modifying your materials and processes based on a budget, using Adobe InDesign to prepare designs for print, managing the phases of the production workflow, and most importantly producing high-quality work. Areas of focus include managing a print job effectively, communicating with printers, and identifying the best solution within a budget. Learn the technical fundamentals of producing professional-looking print publications. The focus of the course is on improving your design by learning to see type differently. Assignments include advertising, product packaging, civic branding, and currency design. Learn advanced concepts in typography including type fusion, information hierarchy, expressive type, and 3D type applications. Valuable methods for cutting-edge digital publishing techniques are explored, and projects give you give you training in a range of real world print/digital publishing projects: brochures, catalogs, magazines, ePubs, and even an interactive folio for the iPad. The course will impart a working knowledge of InDesign‚Äôs main capabilities, everything from basic features to using master pages, importing and manipulating objects, controlling text flow and style, and organizing content with tables, layers, links, and conveyor tools. Tapping the power of vector software allows you to produce detailed and scalable art for almost any application.Įxplore fundamental techniques for Adobe InDesign and develop an efficient workflow for both print and digital publishing. Course projects explore selection tools, drawing tools, layers, the Pen tool, transformations/distortions, type tools, and modifying paths and shapes. Every designer must tame this creative powerhouse of a program.īuild a working knowledge of Adobe Illustrator, the graphic designer‚Äôs vector program of choice. You‚Äôll learn to choose and use the best techniques for common Photoshop jobs including selecting and isolating objects, creating image composites, masking and vignetting images, setting typography, and improving images with retouching and effects.
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